In the present digital world it is very essential to have a Digital Marketing Strategy in order to take the advantage of the ever growing opportunities, however various companies still don’t have a Digital Marketing Strategy. A cohesive digital strategy will help foundation for all the key online marketing activities. B’diZital effective Digital Marketing Strategy will help an organization to take the right decisions and become successful over the web world. Our strategy process model comes with a framework that gives logical sequence to follow and ensure inclusion of the key activities of strategy development and implementation.
- A digital marketing strategy is a channel strategy, it should be-
- Informed by in-depth research into the various channel behaviors and marketplace activity
- Based on future objectives for online and offline channel contribution
- Manage multi-channel integration
B’diZital digital strategy will help you to measure and optimize the interactions with your target audiences across all digital channels. Web analytics and digital measurement solutions help to create a better online experience and influence multi-channel relationships with your customers. Optimized communication with the target audience across channels helps to achieve successful and measurable business results.
Our strategy will help you to-
Most Important digital transformation initiatives with priorities may differ based on respective organizational goal is:-
- Identify the available opportunities/challenges within the organization where digital assets can help to come up with a solution.
- Identify client’s needs, related to those opportunities and challenges.
- A vision so to how digital marketing and assets will satisfy the client needs.
- Build a plan to deliver the vision.
- Website and ecommerce program – ecommerce without Mobile App is incomplete effectively a multi-channel strategy
- Robust Processes that expedite Changes to digital properties i.e. website update, social platforms etc
- Overhaul Digital Customer Service - integrated for all platforms to give continuose customer service support
- Integrating all Social, mobile, web, ecommerce service to integrated digital customer service
- Building compelling Social Media Program-more competitive against peer
- Creating sense of urgency - align digital trans-formation estrategy to plans
- research customers' digital touch points
- Update customer facing technology